Hints & Tips
Mobile Dev

6 App development tips: How to create a successful app?


Sikorskaya Kate

Marketing Manager

September 5
Smartphone users appreciate mobile apps for being scalable, robust, and reliable. That is why a plenty of new mobile apps popping up in Google and Apple marketplaces fail to win users’ attention, and others skyrocket. And if an app becomes popular, it becomes a goldmine for whoever made it. In case you wonder how to make a successful app, read this blog post! We’ll cover some essential app development tips that should help you create user-friendly apps and win this tough digital market.

What makes a great app?

If we look at the most successful mobile apps, we’ll find out that all of them have some similarities. And these are the key distinguishing features which can make any application successful.
Key success factors for a mobile app.
  • Simple and appealing design
  • Carefully designed UX
  • Solves user problems fast
  • Stable and fast-loading
  • Ensures data protection
  • Easy access to help center
  • User retention features
  • Fast and hassle-free payments

App development tips to create a successful app

Below you’ll find 6 most important app development tips.
What makes an app successful

1. Start off with the right feature list

Are you looking to shape an idea into a mobile app? If yes, and you wondered how to create a successful app, start off your app development journey with a project discovery phase. It will help you create the right feature list for your future app and make sure that your project succeeds. Discovery phase involves collecting necessary data, lots of preliminary analysis, feature list planning, prioritization, prototyping, development planning, and more. That is why it is a very important step in a mobile app development journey.
Important processes that help to produce the right feature list for a successful app:
  • Market research: analysis of end users’ needs.
  • Competitors analysis: deciding on particular features, USPs and marketing tools that would work best for your project.
  • Industry trends analysis: determining what can make your app unique both in the short and long run.
  • Roadmapping: preliminary estimation of how much time/money is needed to get everything done.
In sum, the right feature list provides you with a winning product vision and minimizes the risks of product failure.

2. Pick the right technology

Now that you’ve got the most clear product vision, you can go ahead and think about what technologies you should go for. Sure thing, choosing the right technology for the app is one of the main ingredients for developing a successful application.
Today, there are about 3 main app development approaches:
  1. Native: apps built specifically for each platform, such app have best in class productivity and user experience;
  2. Cross-platform: apps that comprise some advantages of native app development approach while remaining cost and time effective;
  3. Hybrid: fastest development approach for the apps compatible with all devices with the trade off in quality.
Why choose Flutter
If you are not a technology person, it is better to let an authorative app development team guide you which technology will work best for your project.

3. User-friendly app design

At this point, think about how you can approach UX & UI design to make your app popular amongst users. Turn it into a goal-driven process and make sure everything has been customized specifically to your users’ requirements and expectations. Go by clarifying with designers what specs you’d want to see integrated into your app. Wait until the design is produced along with the evaluation of the potential app’s tech capabilities. At this point, the development team should present you with a scope of design documentation.
What makes a good app design?
  • Usability: bringing value to your end users.
  • Approachability: providing users with intuitive UI elements.
  • Easy navigation: integrating instinctive functions’ in the app’s screen design.
  • Great app’s response time.
What makes a good app design

4. Find a reliable development team

Let’s say you’re all set with app design. Awesome! This means that now is the right time to start building your app. There are several options to develop an application: in-house development team, freelancers, hiring a development agency. Every option has it pros and cons, you should make the choice based on your requirements and needs. Check out this article to decide if you need a freelance developers or a development team.
Key points on how to choose a reliable software development partner?
  • Check portfolio and experience in your industry;
  • Find out what technologies the agency specializes in;
  • Check out reviews (Clutch, GoodFirms, DesignRush, etc.);
  • Assess agency’s communication style and if you are on the same page;
  • Learn about their security practicies.

5. Ensure flawless performance

If you go with an prototype first just to refine your future product. Then do the testing of your product with some focus groups that will provide feedback. After tests are completed, the app development team can create an interactive model that has the same qualities of an actual mobile app. By testing an interactive model, you can double check and see whether the concept works out or not. Once you’ve got the 1st version of your app all done and ready to go, introduce it to the market just to see how users are going to react to it and collect feedback about the app’s performance. Don’t omit the importance of bug testing because it helps to identify any glitches or issues and fix them right away. This process improves users’ experience and that is what makes a mobile app successful. Check out the list of methods, which work universally to improve app performance and thus enhance the user experience.

6. Keep security in mind

When developing mobile and web apps we often deal with these security threats:
  1. Man-in-the-middle attack (MitM): Hackers may place themselves between a user and a system server. Once it happens, a hacker has access to sensitive data and is able to compromise it.
  2. Advanced persistent threats (APT): Attackers gain unauthorized access to system networks or hardware to steal sensitive and private data, avoiding detection by system security members.
  3. Password attacks: A hacker may get access to the password of a user by guessing in a random or symmetric way, gaining access to the system database, or using social engineering.
  4. Social engineering attacks: This kind of attack means manipulating users in a psychological way and requires them to perform actions that give hackers access to the users’ confidential information.
You may read more about various cyber security threats outlined by 40 security experts. Lack of safety precautions in the app poses an identity threat to users and it crushes an entire app’s system. Therefore, app’s security measures are crucial and need lots of attention because it is the main key element of any successful app out there. You have to be 100% sure that you are making a secure & reliable app!
Some standard security measures used for protecting mobile apps:
  • Encryption of local databases, cache, API;
  • OWASP-recommended check ups;
  • Effective cryptographic management practices;
  • User session authorisation and token validation;
  • Utilizing safe and protected communication certificates like HTTP pinning.
The truth is that providing strong and reliable security mechanisms for mobile apps can be a daunting task. And everything can get too tricky in terms of resolving safety issues. But an experienced & reliable app development company can definitely keep you away from all this hassle. Make sure your team does a good job getting rid of any security threats (even any potential ones). In other words, let specialists handle security issues and don’t let somebody steal users’ most confidential & sensitive data from your app!


With all that said, the secret of the truly successful app is to focus on users without trying to use it just as a money machine. Another aspect of app success is making it as easy to use as possible because users love powerful apps that are simple to use.