Top 15 best app store optimization tools for mobile apps

The mobile app marketplace has truly become a digital jungle, a crowded, constantly evolving battleground where thousands of new competitors emerge every single day. Mobile app development is a complex process in itself, but that's just the first step. Even after successfully launching, the arms race is only going faster. 

Just consider the staggering numbers: according to Statista, in February 2024 alone, about 37K new apps were unleashed onto the Apple App Store, while a towering 52K flooded into the Google Play Store. That's over 2,8K new apps fighting for visibility and downloads each and every day!

So, the truth is, your app is just one of countless options – how do you make sure it stands out from the crowd? The key is mastering app store optimization (ASO) techniques. In this article, we'll explore the best ASO tools that can help elevate your app and give it the visibility it needs to thrive.

But first things first…

What is app store optimization?

ASO (App Store Optimization) is the process of improving an app's visibility and discoverability in app stores, including:

• keyword optimization

• visuals

• app title

• app description

• user ratings

• user reviews

• localization. 

The ASO tools provide valuable data and insights on these critical metrics to help refine and improve promotion strategy, which is crucial for boosting organic downloads and driving an app's overall success. 

And, yes, each tech startup leader would rather prefer their product to grow organically – the resources are usually limited at the very start, and user recognition is priceless.

Advantages of app store optimization tools

The key reasons businesses should use ASO tools go beyond just the obvious benefits of improved search results and conversion. Here are the advantages that provide something more: saving or money, or time, or efforts.

Data-driven decision making

ASO tools provide in-depth analytics on keyword performance, user feedback, and market trends. This data allows businesses to make informed decisions about app optimization in terms of product development and marketing strategies.

How does it work? For example, an e-commerce app used ASO tools to analyze top-performing search queries for similar apps in their category. This data allowed them to incorporate those high-volume, relevant keywords into their app metadata, leading to an increase in organic traffic. 

Reduced user acquisition costs

An effective ASO tool can significantly improve organic app discovery, lowering the need for expensive paid user acquisition channels like ads. Like in SEO strategies, this is an investment for the long-term result, rather than a short conversion splash. 

How does it work? Imagine, a gaming app relied heavily on expensive user acquisition ads initially. After optimizing their App Store listing through the ASO tool, they were able to reduce their UA budget by 40% while maintaining download volumes.

Ongoing optimization

App store optimization is an iterative process, and ASO tools make it easier to continuously test, measure, and refine various app elements to maintain a competitive edge. 

How does it work? For instance, a productivity app ran regular A/B tests on their app icon, screenshots and descriptions using an ASO tool. Over months, they were able to improve the conversion rate from views to downloads by more than a half due to choosing the most relevant and attractive option for their users.

Key features of top ASO tools

When selecting an ASO tool, consider your app's specific needs and marketing strategy. While all ASO platforms aim to improve visibility and performance, their capabilities vary. 

Let's explore the key features that make the tools for app store optimization game-changing helpers for marketers and developers. 

1. App asset management

The best ASO tools enable centralized management of an app's visual assets like videos and photos, providing tools to create, edit, and optimize them for better app store presentation. Product development teams can test and iterate on different app asset variations to improve appeal and conversion rates. Incorporating visuals created with AI image generators can further enhance your app's presentation, making it more attractive to potential users.

2. Competitor analysis and benchmarking

The best tools for ASO equip developers and marketers to identify and analyze their app's competitors, monitor their optimization strategies, and understand their app's relative positioning. This helps identify areas for improvement and enhance existing promotion.

3. Cross-platform performance monitoring

Leading ASO tools track and analyze an app's performance across multiple app stores, offering insights into download trends, user ratings, reviews, and other metrics. This enables comparisons between an app's performance on different platforms and informs optimization strategies.

4. A/B testing of app listing elements

The best ASO tools facilitate testing different versions of an app's listing elements, such as title and screenshots. This enables measuring the impact on conversion rates and downloads, noticing patterns, or identifying trends for better visibility. 

5. Integration with install and revenue data

Leading tools for app store optimization integrate with other data sources, providing a comprehensive view of an app's performance, including the impact of ASO efforts on installs, revenue, and other metrics. This data-driven approach enables more informed app monetization strategies.

6. Localization and translation management

The best ASO tools provide capabilities for translating and localizing app listing elements, streamlining maintenance of the versions, and providing insights into performance in different markets. So, you have access to a broader global audience, and, most importantly, understanding how to manage it.

7. Reputation management and reviews

ASO tools typically monitor and analyze user reviews and ratings, allowing teams to identify and address negative feedback, as well as manage their app's reputation. This stage of analysis is extremely important for the overall mobile app retention, as user experience and engagement are delicate matters.

Top 15 best ASO tools in 2024

If you're thinking about how to launch an app successfully, utilizing the right ASO tools is crucial.

To guide product development teams in navigating the evolving landscape of ASO, we've conducted an extensive analysis across leading industry resources like G2, MobileAppDaily, Capterra, and Business of Apps. 

What emerges is a curated selection of the top ASO tools poised to reshape app visibility and user acquisition in the year ahead. Whether your goal is to dominate the charts or expand your global footprint, this authoritative list offers trusted software solutions for app store optimization:

• AppTweak 

• AppFollow

• ASOdesk 

• Appfigures 

• MobileAction

• Sensor Tower 

• Adjust 

• 42Matters 

• App Radar 

• Apptopia

• Data.ai

• Storemaven

• SplitMetrics 

• TheTool.

Are you ready to dive deeper into each of these best tools for ASO? Let's go!

AppTweak – an AI-driven ASO tool

AppTweak is a comprehensive platform that is trusted by more than 2,000+ mobile leaders all over the world. It offers a wide range of ASO tools for optimizing apps' visibility, monitoring their performance, and boosting conversions on the App Store and Google Play. 

The main point is that AppTweak uses their own Atlas AI engine, exclusively trained on app store data.

🔑 Key features

• Competitive analysis: Spy on competitors' actions, like metadata updates and A/B testing, compare revenue and downloads estimates, promotional content, in-app events, etc. against the apps from 100+ countries. 

• Top ranking opportunities: Find opportunities to promote your app by identifying when and where it may be recommended, and understanding the impact of such features on downloads.

• Keyword monitoring: Track the ranking dynamics of the keywords driving your app's downloads, as well as measure the effect of keyword optimization on performance.

• Market & trend research: Get the freshest data insights on market trends, industry best practices, and growth opportunities to help you stay ahead of the competition. 

• Analytics & Reporting: Measure the impact of your ASO efforts on app performance, create custom monitoring dashboards, and connect them with the most popular BI tools. 

💰 Pricing

AppTweak offers a 7-day free trial for their Essential, Grow, and Scale plans, which cost from $83 to $549 per month. Enterprise customers can request a custom demo. You can get billing discounts depending on the payment conditions. 

AppFollow – an ASO monitoring tool for reviews

AppFollow is an all-in-one cloud-based platform for optimizing mobile app performance and promotion, trusted by Flo and Wargaming. It provides ASO tools for comprehensive app analytics, review management, and competitor research.

The main focus of AppFollow is AI-powered app reputation monitoring and automation. 

🔑 Key features 

• Keyword analysis: Identify the most effective keywords, evaluate their popularity and difficulty, and get recommendations for new potential keywords with the help of AI assistance.

• Visibility monitoring: Track the app's search ranking positions for target keywords and analyze changes over time to secure the top spot. Get the alerts on the KPI changes. 

• Competitor analysis: Study competitors' keywords, metadata, and ASO strategies, and track their changes in top charts. Filter the data in a professional way to get detailed results.

• Semantic review analysis: Automatically detect key topics and sentiments in user reviews to optimize the app's content for becoming a market leader. 

• ASO A/B testing: Test different metadata variants and analyze the impact of changes on key performance metrics for finding your unique approach for success. 

💰 Pricing

AppFollow offers flexible pricing options to cater to businesses of all sizes, starting from a free plan to $459 per month with an option to customize it. A 10-day free trial is available for trying the premium features for any teams. 

ASOdesk – a set of advanced ASO tools 

ASOdesk is not just a collection of app store optimization tools; it's a comprehensive ecosystem designed to help mobile businesses thrive. 

It provides a comprehensive set of functions to help app and game developers escalate their presence, engagement, and growth on the major app stores. The platform is used by over 300+ app developers to accelerate their businesses.

🔑 Key features

• ASO: Track your app's positions, traffic, and the impact of product updates across different countries. As a result, you'll be able to continuously optimize your app's metadata and marketing strategy.

• Replies to reviews: Automate the process of responding to user feedback in the app stores and improve your app's ratings. The intuitive workflow makes it easy to monitor trends and integrate customer sentiments into your product roadmap.

• Competitor research: The advanced analytics capabilities help you uncover growth opportunities by identifying trends, popular features, and effective promotion strategies used by your competitors.

• Top charts & store analytics: Discover trending apps, track popular keywords, and monitor key performance metrics in any country. 

• Keyword boost: Become the top-ranked app for specific search queries by utilizing incentivized installs from real users. Using this feature usually drives more organic downloads.

💰 Pricing

You can choose from flexible pricing for both their ASO tools (from $124/3 mos.) and Reply-to-Reviews solutions (starts from $39/mo.) between 4 plans with increasing capabilities and higher cost, and a customizable enterprise plan for larger businesses.

All paid plans come with a 14-day free trial, allowing users to evaluate the platform's features.

Appfigures – the best ASO tool for analytics

Appfigures is one of the top tools for ASO that offers in-depth app intelligence functionalities and review management capabilities. The platform has satisfied the demand for quality organic promotion of more than 200K companies all over the world. 

The main focus of Appfigures as an analysys ASO tool lies in data, so that to help developers – from independent ones to publishing giants – to get the most of the reporting insights.

🔑 Key features

• Universal analytics: Track downloads, revenue, and overall app store performance across all your apps in one central dashboard, including monetization returns (inn-app purchases, subscriptions, etc.). 

• ASO tools: Leverage powerful tools to optimize your app's visibility and discoverability. Monitor keyword rankings, identify new keyword opportunities, and get personalized recommendations to improve your App Store Optimization (ASO).

• App intelligence: Gain deep insights into competitors by analyzing their download and revenue trends, organic keywords, installed SDKs, and more for informing your growth strategy.

• Review monitoring: Automatically collect, translate, and manage app reviews. Respond to important feedback in different languages to improve customer satisfaction and app store ratings.

💰 Pricing

Appfigures offers various pricing plans, ranging from a free one to more advanced. Pricing ranges from $7.99 to $1,449.99 per month, depending on the number of apps, keywords tracked, and access to premium competitors.

MobileAction – an ASO all-in-one growth solution

MobileAction is a one-stop-shop ASO marketing tool that provides mobile teams for about 10 years with powerful optimization functionality for their app's performance on the App Store and Google Play. Its primary goal is to drive sustainable growth through a holistic approach, rather than relying on disparate tools.

The platform is relied upon by major industry players like Entain, Zalando, and Adidas.

🔑 Key features

• ASO intelligence: Optimize your app's organic visibility, outrank competitors, and captivate audiences worldwide with data-driven ASO tools. The feature includes keyword optimization and predictive analysis of metadata. 

• Market trends: Access current market data on key metrics and improve your app's position. Understand the evolving market trends in your app category. Also, you can get dynamic performance analysis.

• App intelligence: Observe top players, refine tactics, and stay on top of your app's performance. Gain insights into your competitors' strategies and performance.

• API solutions: Use 80+ customized connectors designed to align with your specific needs. Integrate MobileAction's data and capabilities into your own workflows and systems.

• Compass: Connect the dots between organic and paid UA efforts and app growth. This function helps gain a unified view of your app's performance across paid and organic channels.

💰 Pricing

MobileAction offers a free plan for $0/month. The premium plan has custom pricing based on specific customer needs and requires contacting the sales team. You have to do the same for starting a free trial period. 

Sensor Tower – the best ASO tool for digital analytics 

Sensor Tower is a leading mobile app intelligence platform that provides in-depth data and insights to help app developers, marketers, and ASO professionals optimize their app's performance. 

Unlike traditional analytical app store optimization tools, it uses unique data collection methods and proprietary algorithms. This monitoring ASO tool stands out for its ability to track real-time app trends and market shifts. 

🔑 Key features

• Competitor intelligence: Track key metrics like downloads, revenue, ratings, and reviews for competing apps. The CSV export enables deep dives into competitor ASO data.

• Keyword optimization: Sensor Tower rates keywords based on their impact on downloads and overall difficulty for ranking. Easily localize top-performing keywords to attract a global audience and enter new markets.

• Download and revenue data: By getting the data from Store Intelligence, users can better understand the overall effectiveness of their ASO efforts in the context of the broader market. 

• Search and listing optimization: Break down the effectiveness of all store text elements and benchmark the app's listing visuals against competitors in a given category. 

💰 Pricing

You can get the basic version of App Intelligence for free. To access other Sensor Tower products, you need a subscription, but their pricing is not available on the website; you'll have to contact the sales team.

Adjust – an ASO marketing tool 

As a leading measurement platform, Adjust empowers mobile development teams to accelerate organic conversions and maximize the impact of paid campaigns. With its end-to-end suite of ASO solutions, you can optimize and scale your startup marketing growth strategies.

Adjust a trusted leader in the app analytics space that is chosen by Duolingo, Vivino, and Nestle. 

🔑 Key features

• Advanced attribution and measurement: Access granular attribution across all marketing channels and touchpoints to track the full customer journey of your app. 

• Customizable analytics and reporting: Use robust Datascape for building custom reports and dashboards with flexible segmentation and cohort analysis to uncover actionable trends. 

• ASO Suite: this includes keyword research, A/B testing, and localization to improve app visibility and conversion rates. Competitor benchmarking and opportunity analysis to gain a competitive edge

• Predictions: From tailored CV mapping to LTV estimations, leverage AI-driven predictions to accurately forecast user value.

💰 Pricing

The Base plan is free for small independent developers, the Core plan is suitable for medium-sized teams, and the Enterprise plan is for large companies. To get the total price, you have to contact the Adjust team. 

42matters – an intelligent app store optimization tool

The 42matters platform, Similarweb product, is a top tool for ASO that stands out by delivering a seamless integration of optimization instruments with app intelligence. 

It empowers users to make data-driven decisions that maximize their app's discoverability by offering insights into app performance, demographics, and market trends across various app stores and categories.

🔑 Key features

• App market explorer: Analyze apps, conduct market research, and generate leads by accessing crucial data, including integrated SDKs and permissions, keywords and metadata, competitor apps state.

• File dumps: 42matters provides regular data dumps in CSV format from major app stores with detailed information about reviews and sentiment, top chart rankings, and other KPIs. 

• App market data APIs: Access real-time and historical app market data. The APIs cover data from Google Play, Apple App Store, Amazon Appstore, Tencent Appstore, etc. 

42matters offers different plans, including a free basic tier and paid plans with more advanced features and support for various user types – from individual developers to large enterprises.

💰 Pricing

The pricing for products starts at $990 per month for the Explorer, $149 per month for the Mobile App API, and $1199 per month for the File Dumps. 42matters offers flexible pricing options to cater to the needs and budgets of a wide range of companies.

App Radar – an AI-powered top ASO tool

App Radar, a Splitmetrics product, is a leader among app store optimization tools that combines advanced data and AI algorithms to help clients keep organic growth high at low costs. 

The simplicity of use, coupled with powerful analytics capabilities, enables app marketing teams to effectively increase the visibility and downloads of their apps across app stores.

🔑 Key features

• Market intelligence: Track downloads, ratings, reviews, and keyword rankings to identify opportunities and stay ahead of the curve, using intuitive dashboards and comprehensive reports.

• Keyword intelligence: App Radar's AI-powered algorithms analyze search trends, competitiveness, and conversion potential to surface the optimal keywords to target. 

• ASO workflow: Automatically update your app's metadata, images, and videos across the App Store and Google Play. 

• Ratings & reviews management: App Radar's sentiment analysis and response templates make it a breeze to engage with positive or negative reviews. Quickly identify and address common user pain points to increase loyalty and conversions.

💰 Pricing

According to the size of your team, App Radar offers three plans: Essentials, Growth, and Scale, which are available from $59 to $299 monthly. For enterprises, сustom pricing can be discussed with the sales department.

Apptopia – a top ASO tool for real-time data

Apptopia stands out from other ASO tools by offering a unique data-driven approach to app intelligence, which has been valued by Visa, Adobe, and Microsoft. 

Unlike competitors that rely solely on publicly available data, it leverages a proprietary dataset that includes real-time estimates of app downloads, revenue, and user engagement across both the App Store and Google Play. 

🔑 Key features

• Performance insights: Delivers comprehensive demographic and usage data, allowing businesses to gain a nuanced understanding of app performance and user engagement over time.

• Audience insights: Gain deep demographic information and cross-app usage data, enabling you to understand your target audience's preferences and behaviors.

• App classification (X-Ray): Utilize advanced app classification techniques to get detailed insights about every app and mobile game to navigate the competitive landscape.

• User review analysis: Extract actionable insights from user reviews to understand customer sentiment and make informed improvements to your mobile products.

• Nightingale model: A cutting-edge modeling system that integrates multiple data sources, designed to provide highly accurate predictions about app performance and market trends.

💰 Pricing

The platform has two plans: Basic and Advanced, any of them can be started with a 90-day trial. To get access to the pricing, you have to reach out to the Apptopia team. 

Final thoughts on the best ASO tools

In today’s competitive app market, the right app store optimization tools are essential for boosting your app’s visibility and ensuring its commercial success. By leveraging them, you can optimize your app comprehensively, reaching the right audience and increasing downloads.

If you’re in the app idea stage or ready to delve into the discovery phase of your product, connecting with a skilled development team can make all the difference. At SolveIt, we craft applications that meet all App Store and Google Play guidelines, ensuring smooth moderation and optimal performance.

Don’t wait to elevate your app – contact us today, and let’s build an app that stands out and is ready for further optimization!