At the dawn of e-commerce, this definition was quite comprehensive and meant using any device for making online purchases. However, in recent years, the number of sales from mobile devices has increased so much that a new definition, mobile commerce (m-commerce), has emerged. What is the difference between electronic commerce and mobile commerce, and is it important to separate them? Keep reading our article to learn about the latest trends in m-commerce and the keys to a successful mobile commerce app.
Some StatisticsIn 2021, the number of smartphone users worldwide has reached almost 4 billion. This is half of the entire population of the Earth. And in 2020 alone, overall mobile purchases totaled $336.98 million. This is 2.5 times more than in 2018. Undoubtedly, the reason for such changes lies in the temporary lack of alternatives. The coronavirus pandemic has made its own adjustments in the usual pace of life in general and in the way of shopping in particular. Because of self-isolation, both businesses and customers have moved and set up online. It is expected that by 2022, 65% of all online purchases will be made from mobile devices.
Recent TrendsWith the unprecedented growth in the number of retail mobile applications, the buyers’ demands grew as well. Nothing is surprising here: the higher the competition, the higher the expectations for service providers. People want to buy in stores that offer a wide range of products with their detailed descriptions, fast delivery, convenient search tool and payment methods — and no less. In addition, one wants to make purchases quickly, and for this purpose, nothing better than a smartphone or tablet was invented. Moreover, it is now possible to make purchases in both separate applications of online stores and inside services familiar to users for a long time. In recent years, Facebook, Pinterest, Instagram, and other major platforms have implemented a buy button in their mobile apps to prevent users from clicking through multiple external links. This offshoot of mobile commerce even got its name: social commerce. The rapidly developing direction fully embodies the optimization of retail business. The position of retail on social networks is still rather precarious: comparably few users begin to consider social networks not only a content source, but also a marketplace. Indeed, the implementation of side functions is not always beneficial for applications, as users initially download them for one specific purpose. Still, the retail in the mentioned applications keeps developing and attracting new followers. At the same time, it is very unlikely that most users will completely prefer social networks over online stores, which is good for the latter.
Key DifferencesIs there such a big difference between mobile and e-commerce? The key difference between e- and m-commerce is the device that serves as an intermediary between the buyer and the seller. It is that simple: if a transaction is made via a computer or laptop, we are talking about e-commerce. When a smartphone or tablet is used, it is m-commerce. It stands to mention that many online stores have both a mobile application and a website, i.e., presented on different platforms. In light of this, we can deduce that mobile commerce is a faster and more modern version of e-commerce. Mobile devices are making the interaction between the buyer and the seller more convenient than ever. Indeed, business owners have long been placing greater emphasis on mobile apps in a bid to attract users to them. A striking example is AliExpress: back in 2009, this giant was originally a website; however, today the functionality of the site is much poorer than that of a mobile application. In the application, the user will find much more attractive discounts, built-in games, and unique promotions that encourage them to come back for purchases more often. Of course, hardly anyone will be able to launch a successful m-commerce application nearly as that one. However, looking after general trends in m-commerce app development will help you determine the direction to move in. If market leaders focus on mobile applications, then this direction is the most profitable and promising. Yet still, it is not always advisable for a small business to look up to giant platforms. The latter have been on the market for a long time and do not need additional advertising: for them, the issue of customer trust and loyalty is not so critical. What if you still need to earn the trust of buyers when you decide to build an m-commerce app? First, take care of users’ safety.
How to Make M-Commerce App For Your Business
Security of M-CommerceThe safety of the user and their desire to keep shopping in a particular store go hand in hand. Security heads the list of m-commerce app features for success. Protecting consumer’s data is a top concern of a mobile commerce business owner. No one wants to become a victim of identity theft or illegal write-offs. Any transaction made from a mobile device includes three components, namely: • User — the party making the purchase • Server — the side of the mobile application owner • Connection — the connecting link between the first two, which ensures their adequate
interaction None of these components should have security issues. Ensure continuous transaction protection and use secure protocols. The user, on the other hand, should be able to configure multi-factor authentication and have control over the geolocation function.