How SexTech is redefining well-being: is it time to invest?

It is generally accepted that at the foundational level of Maslow's hierarchy of needs lie our physiological requirements of the primal urge. And while sleep, housing, and especially clothing with food have received significant industrial and technological attention, sex is rarely discussed as a legal business playground, agree? 

But this basic need intertwines with the second and third tiers of the pyramid, encompassing safety and health, as well as belonging. As technology advances, it increasingly shapes how we navigate these complex layers: it's time to delve into how SexTech is transforming the fulfillment of these essential human needs in innovative ways.

What is SexTech?

SexTech is the convergence of technology and sexuality, covering a diverse array of products and services aimed at improving sexual experiences, intimacy, and education. This sector includes everything from sex toys and sexual health apps to AI companions and online platforms that promote safe connections.

Right now, the SexTech market is witnessing remarkable innovation, driven by several key factors:

1. Evolving attitudes. Embarrassment prevents 26% of individuals from discussing sexual health with their doctors, and 37% perceive this as a barrier for their partners. Over time in response, society is seeking solutions that act as a safe haven, providing the support and comfort necessary for open conversations.

2. Tech innovations. Advances in tech – including artificial intelligence (AI), connected devices, and virtual reality (VR) have opened up new possibilities for enhancing sexual experiences. The number of sextech devices, which have already reached 118 million – isn't that a signal of the escalating call for innovation?

3. Greater inclusivity. Individuals with disabilities and LGBTQ+ people experience the highest discrimination rates, at 81% and 62%, respectively. So, there is an increasing demand for products that address various sexual orientations and preferences, creating a more inclusive market.

4. Focus on education. 85% of 155 WHO-surveyed countries have sexuality education policies, with more mandating them at the secondary level. Instead of prohibitions and preventive measures, awareness has finally triumphed. There's still work ahead, but “Sex Education" on Netflix as a phenomenon says we’re on the right track!

SexTech market overview: trends and opportunities

The sex technology sector is experiencing robust growth, encompassing a wide range of products and services. The SexTech market was valued at $42.59 billion in 2024, with projections to reach $107.85 billion by 2030, exhibiting a CAGR of 16.77%. 

At the same time, the data indicates a significant trend in shifting the focus from mere entertainment only to health, pleasure, and wellness in the sexual industry. 

• In parallel, the global sexual wellness market was estimated at $68.32 billion in 2023, with projections to reach $128.54 billion by 2032, showing a CAGR of 7.2%.

• The assessment of the sexual health products market was at $118.83 billion in 2023 and is anticipated to expand to $243.83 billion by 2032, with a CAGR of 8.71%

“But these are numbers. What do they specifically mean for entrepreneurs and innovators who want to tap into emerging consumer needs? The reply is – a myriad of opportunities that are closely related to the observed patterns we mentioned above.”

– Ilia Kiselevich, CEO at SolveIt

Niche market development

As consumer preferences diversify, there is a significant opportunity to create specialized products that cater to specific demographics, such as individuals with disabilities or seniors seeking sexual wellness resources.

Design and user experience priority

This follows from the previous point: today’s consumers seek products that are both functional but also intuitive to diverse audiences. Wellness is more about process than result, leading to a growing emphasis on aesthetics, UI/UX design and overall experience.

Integration with health tech

Collaborations between the SexTech industry and health technology sectors can lead to the development of comprehensive wellness platforms that offer sexual health assessments, personalized recommendations, and telehealth services for sexual health issues.

Global regions expansion

Emerging markets present substantial growth opportunities. As cultural and religious attitudes towards sexuality become more open in regions like Asia-Pacific and Latin America, companies can leverage this shift to introduce their products and services.

Social impact 

By focusing on educational content and community building, SexTech companies can raise extremely important social topics. Partnership initiatives with sexual and mental health organizations can transform the aspects of safety, equality, identity and rights.

Types of SexTech companies 

The sex technology landscape is a bold frontier, teeming with groundbreaking products and services that redefine how we think about sexual health, education, and pleasure. 

The market can offer much more than just the basics – it's about pushing boundaries and challenging norms. Here are 5 types of SexTech companies that make a splash.

1. Sex education platforms

These apps are shaking up the world of sexual education, delivering essential information on health, relationships, and consent rights to users’ devices. Their mission? To empower individuals with knowledge in an engaging and interactive way.

• O.school: This platform takes a modern approach with live and recorded sex education sessions, articles, and community discussions aimed at dismantling taboos and encouraging open conversations about sexuality.

• Planned Parenthood Direct: An app for accessing birth control, emergency contraception, and UTI treatment. It offers home delivery or pharmacy pickup, ensures privacy, and provides expert medical guidance.

2. AI companions

AI companions are here to transform the way we experience intimacy. These digital allies engage users in meaningful conversations, providing companionship and emotional support in a safe, judgment-free space to explore desires.

• Replika: This adaptive AI chatbot learns from your interactions, delivering personalized conversations about relationships, emotions, and sexual health, making it a versatile and supportive companion.

• Candy.ai: An interactive AI companion chatbot to enhance emotional well-being by engaging users in personalized conversations. The app fosters a supportive environment where people explore their thoughts and feelings without judgment.

3. Social media apps

These platforms are breaking the silence around sexuality, fostering open dialogue about relationships and experiences. They cultivate communities where users can express themselves, without fear of judgment, among people with the same values.

• Feeld: Originally designed for couples, Feeld has evolved into an inclusive space for all exploring non-traditional relationships, allowing users to connect and share experiences freely.

• Grindr: A leading app for the LGBTQ+ community that connects users seeking relationships while promoting inclusivity and safety. 

4. Sex toys

Today's sex toys integrate pleasure and tech, offering partner's app control, Bluetooth connectivity with other wearable devices, and even interactive AI gadgets for a new level of intimacy. So, jokes about robot domination of the planet aren't so far-fetched!

• We-Vibe: Renowned for its innovative designs, We-Vibe offers a lineup of remote-controlled toys that can be operated via smartphone.

• Lovense: This brand specializes in high-tech sex toys that sync with music, phone calls, and VR/AI functions, engaging all the senses.

5. FemTech solutions

For a long time, women's bodies were not studied in depth, and many aspects of sexual health and pleasure were based on male physiology. Today, FemTech companies are stepping up to give women a voice and address crucial issues – from fertility questions to sexual satisfaction. 

• Elvie: This brand offers cutting-edge pelvic floor trainers that guide users through app-based exercises, empowering women to strengthen their pelvic muscles and enhance their intimate wellness.

• Flo: A comprehensive menstrual health app, FLO provides women with personalized insights into their cycles, including reproductive states tracking and symptom management.

SexTech startups fundraising problems

The hindered interest of venture capitalists in the SexTech industry isn't just a matter of moral conservatism, although that is part of it. The primary challenge stems from a host of blockers that stifle what investors truly seek: expansion and growth.

Reputation risks

The lingering status quo surrounding the sexual industry can make it tough for startups to articulate their value propositions without facing judgment. Investors often shy away from anything deemed "too controversial," limiting access to vital funding.

Regulatory quagmires

Navigating the complex web of regulations can feel like wading through molasses. From health regulations to data protection and marketing restrictions, these challenges differ widely by region: as a result, the legal landscape becomes a minefield that can deter potential backers.

Banking barriers

Many traditional financial institutions are hesitant to engage with SexTech ventures, often categorizing them as "high-risk." This can lead to difficulties in securing bank accounts, payment processing, and other essential services, leaving startups in a lurch.

Market misunderstanding

There's a common misconception that SexTech is niche or not scalable, and MVP development won't emerge into something global. This shortsightedness can lead to undervaluation and a lack of serious investment consideration, stifling innovation before it even gains traction.

“Many VCs are fixated on conventional sectors like tech or healthcare, overlooking the massive potential of the SexTech industry space. This narrow focus can result in missed opportunities to tap into a rapidly growing market. 

Unfortunately, founders may need to explore alternative funding models, such as crowdfunding or strategic partnerships, to secure necessary capital. This business aspect can be better explored at the discovery phase to secure minimum fundraising problems in future.”

– Ilia Kiselevich, CEO at SolveIt

Final words

The evolution of sex technology is reshaping our world, presenting unique opportunities and challenges. If you're ready to be a trailblazer in this transformative journey, contact our expert team for mobile or web development and UX/UI design services to shake up the industry!

FAQ

1 | What is SexTech?

SexTech refers to the intersection of technology and sexuality, encompassing a range of products and services designed to enhance sexual experiences, intimacy, and education. This includes sex toys, sexual health apps, AI companions, and online platforms that facilitate safe connections.

2 | What are some key trends in the SexTech market?

The SexTech market is experiencing significant growth driven by factors such as evolving consumer attitudes, technological innovations (like AI and VR), greater inclusivity for diverse sexual orientations, and a focus on sexual health education.

3 | What types of companies are involved in the SexTech industry?

The SexTech industry includes types of companies, such as:

• Sex education platforms (e.g., O.school, Planned Parenthood Direct)

• AI companions (e.g., Replika, Kuki)

• Social media apps (e.g., Feeld, Grindr)

• Sex toys (e.g., We-Vibe, Lovense)

• FemTech solutions (e.g., Elvie, FLO)

4 | What are the potential challenges for SexTech startups?

SexTech startups often face challenges such as reputation risks, regulatory hurdles, banking barriers, and a general misunderstanding of the market. These factors can limit access to funding and hinder growth.

5 | How can entrepreneurs succeed in the SexTech market?

To thrive in the SexTech market, entrepreneurs should focus on identifying niche markets, prioritizing user experience, integrating with health tech, and advocating for social impact. Building partnerships and exploring alternative funding models can also be beneficial.