The client was looking for a technical partner who could facilitate custom software development and provide ongoing support for the mobile app.
YMaster is a service which allows you to quickly find and contact the required specialist using your Android or iOS device. With YMaster, you can call a tow truck, mobile bus, technical assistance, etc. Thanks to a special algorithm, the service will pick the best specialist to fix practically any problem.
The consumer sends a request in the mobile app specifying where, when and what kind of help they need. The user can see the cost of work, lead time, and rating of contributors.
The YMaster service acts as an intermediary, providing a convenient and easy-to-use platform for contributors and consumers. The consumers will quickly get the help they need from trusted specialists.
The contributors can have an additional source of income.The ones registered in the mobile application can offer their services. They will be notified about the service availability and see all of the customer’s information: the required service, the customer’s name, their location and activity.
Our company developed the product from scratch: from branding, creating a logo and app naming to the product launch, creating promotion strategy, social media presence, and targeted advertising.
This allowed us to understand the target audience: both clients and contributors, and where to shift our focus when advertising with a small budget. We used marketing tools such as SMM, PPC, Targeted Ad, Community Management in promoting these applications. After launch, the results were impressive: there were 3 thousand downloads and the Retention Rate was 23.8% in the first months. It was a great idea to trust our product’s marketing to the company that developed this product from the ground up. Marketers created accounts in social networks and set up advertising campaigns, communicated both with the contributors and with the users of our application on all issues. If there were any problems with the application, they would quickly reply to them.
It is essential to use a product-oriented approach to create a trending and user-friendly mobile application when starting development. This approach allowed us to successfully launch the apps and ad campaigns. The client was able to competently manage the marketing budget without incurring the costs of test campaigns, and within a short time to attract a wide target audience to applications.
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