Video editing app
Category:
Photo & Video
description:
LUT Studio is a mobile video editing app with cinematic effects for content creators.
services:
team:
5 specialists
About the project
Photo & Video Editor
A popular Instagram blogger who specializes in mobile content creation tricks and tips noticed a growing demand for lookup table (LUT) presets among his followers.
That's why he decided to create a photo and video mobile app that delivers 90+ cinematic filters for creating aesthetic content.
withgeorgy
142
Posts
415k
Followers
505
Following
Make your mobile footage cinematic 📷 | 🎥 | 📱
“Many of my followers have been asking for a one-stop solution for LUT filters. Picture this: an app that lets you easily add awesome color effects to your photos and videos using LUT presets. 🎨 Whether you're a pro or just starting out, this app's got your back for some seriously stylish and cinematic content.”
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The goals
Propose a concept
Conduct thorough research to stand out among existing market leaders.
Develop a great UX/UI
Satisfy content creators' needs, as they're the app's target audience.
Generate profits
Implement a monetization strategy to ensure the app earns the revenue.
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The solution
The market fit for this solution was shaped thanks to the 415K follower audience of Georgy's blog, which facilitated a seamless feedback collection process.
Since he filmed using Apple devices, his followers were also iPhone owners, which required iOS app development for Lut Studio.
Through the discovery phase, we analyzed competitors and found ways to differentiate ourselves among the many video editing solutions available.
LUT Studio delivers high-end color grading capabilities at your fingertips, ensuring your videos transform into a visual masterpiece.
It was important to deliver a seamless user experience either way, so we implemented the following features:
- 90+ Cinematic LUTs
- Custom grading controls
- Real-time previews
- Easy import and export
- Onboarding & interactive tutorials
Usability tests
We validated and justified our decisions through comprehensive usability testing.
Participants found the interface to be intuitive and easy to navigate.
The app's responsiveness contributed to a smooth editing experience.
The app demonstrated good performance and stability during the testing sessions.
DESIGN
- During the UX research for the LUT Studio, several concepts for the main screens were developed.
- With a focus on usability, interface intuitiveness, and alignment with the needs of the target audience.
- The design concepts were crafted based on competitive insights and experiences.
Monetization
In LUT Studio, a subscription-based monetization was integrated since its idea revolves around fostering ongoing relationships with users, aligning perfectly with the current business model.
A part of the functionality is provided for free, for the full color grading features access there are 2 options:
- Monthly Plan – $9.99/month;
- Annual Plan – $59.99/year.