Real estate website and client app
Category:
Real Estate / PropTech
description:
Real estate website and client app
services:
Discovery phase, UX/UI Design, Web Development, Mobile Development, Salesforce Integration, AI Integration, QA, Analytics Integration, Support
team:
8 specialists
Results
Delivered a connected real estate ecosystem
A public-facing property website and mobile client app were built to support property discovery, lead generation, client communication, and post-purchase service.
Enabled flexible website management with Strapi CMS
The admin panel allows the team to manage property collections, Arabic translations, landing pages, contact information, careers, team members, and newsletter submissions.
Added AI-powered property search
Website visitors can search for properties by describing their needs in a free-text AI assistant instead of manually applying filters.
Improved client self-service after purchase
The mobile app lets existing clients access purchased properties, documents, payment plans, payment progress, receipts, and service requests.
Supported property exploration and lead generation
Users can browse listed properties, filter options, view property details, book viewings, refer friends, and submit website forms.
Optimized property search experience
The team refined property search flows, listing logic, and AI-assisted search scenarios to better match real user behavior.
Delivered a connected real estate ecosystem
A public-facing property website and mobile client app were built to support property discovery, lead generation, client communication, and post-purchase service.
Added AI-powered property search
Website visitors can search for properties by describing their needs in a free-text AI assistant instead of manually applying filters.
Improved client self-service after purchase
The mobile app lets existing clients access purchased properties, documents, payment plans, payment progress, receipts, and service requests.
Supported property exploration and lead generation
Users can browse listed properties, filter options, view property details, book viewings, refer friends, and submit website forms.
Enabled flexible website management with Strapi CMS
The admin panel allows the team to manage property collections, Arabic translations, landing pages, contact information, careers, team members, and newsletter submissions.
Optimized property search experience
The team refined property search flows, listing logic, and AI-assisted search scenarios to better match real user behavior.
About the project
The client
Capstone Property is a Qatar-based real estate company working across property sales, leasing, property management, consultancy, valuation, and real estate investment.
The project's background
Capstone Property needed to replace its existing corporate website with a modern real estate platform and create a mobile app for clients who had already purchased property through the agency.
The new ecosystem had to support property browsing, AI-powered search, inquiry flows, bilingual communication, analytics tracking, and post-purchase client engagement.
A key requirement was to keep property information, forms, client-related data, documents, and updates connected with internal business workflows instead of managing them through fragmented tools.
The impact
SolveIt helped Capstone Property move from a traditional corporate website to a scalable real estate ecosystem.
The website supports property discovery, AI-powered search, lead generation, service presentation, and campaign activity. The mobile app extends the customer journey after purchase with self-service access to property information, payments, documents, notifications, and service requests.
PROJECT'S MISSION
The mission was to create a connected real estate experience that supports the full client journey: from property discovery and inquiry submission to post-purchase service and landlord requests.
For website visitors, the platform had to make property search faster and more intuitive through structured listings and AI-powered search. For existing clients, the mobile app had to become a private service channel for post-purchase communication and property-related requests.
SolveIt’s mission was to connect these flows into one scalable digital product ecosystem.
The Solution
SolveIt delivered two connected products for Capstone Property: a real estate website and a mobile client app.
The website became the public-facing platform for property discovery, AI-powered search, service presentation, inquiry submission, and project promotion. The mobile app became a private client service channel for users who had already purchased property through Capstone Property or needed landlord-related services.
Together, the website and app address the full customer journey:
❌ fragmented property data
❌ manual-only property search
❌ isolated inquiry forms
❌ offline post-purchase service requests
✅ AI-powered property discovery
✅ inquiry flows for different user scenarios
✅ client self-service after purchase
✅ post-purchase self-service in one app
✅ scalable content management and analytics support
Discovery & Sprint 0
Before full development, SolveIt started with Sprint 0 to reduce delivery risks and prepare the project for structured implementation.
During this phase, the team finalized the scope, prepared first sprint requirements, created the design concept, analyzed the Salesforce integration layout, and set up the project workflow.
This helped turn the initial business request into a clear product plan with defined requirements, integration logic, and development priorities.
Website development
The website was developed as a CMS-managed real estate platform that supports property discovery, AI-powered search, service presentation, lead generation, project promotion, bilingual content, and analytics tracking.
01
Content management with Strapi CMS
Property collections, Arabic translations, landing pages, contact information, careers, team members, and newsletter submissions managed through Strapi CMS.
02
Property discovery
Listed properties, property detail pages, featured properties, and similar property recommendations.
03
AI-powered search
Free-text AI assistant for property search in English and Arabic, with clarifying questions and automatic property results generation.
04
Inquiry forms
General enquiry, report a repair, list your property, book a viewing, register your interest, newsletter subscription, and job application forms.
05
Service pages
Consultancy and valuation, property management, property leasing, and project sales management.
06
Project landing pages
Campaign pages for promoting specific real estate projects.
07
Analytics integrations
UTM fields, Google Analytics, Google Ads, Snapchat Pixel, TikTok Pixel, and Facebook Pixel.
08
Localization
English and Arabic content support.
Planning to modernize your real estate website?
Mobile app development
The mobile app was developed for existing Capstone Property clients who need a convenient way to manage property-related information and communicate with the company after purchase.
Through the app, clients can log in with a phone number, view personal and Qatar ID (QID) information, switch app language, request a callback, access purchased properties, download documents and receipts, track payment plans, submit payment-related requests, explore listed properties, book viewings, refer friends, receive push notifications, and submit landlord service requests.
This turns the app into a client service channel rather than a generic property browsing app.
01
Authorization
Phone number login, Terms & Conditions, Privacy Policy, and logout.
02
Profile and support
Personal information, Qatar ID (QID) details, QID expiry update, language switch, callback request, and contact options.
03
My properties
Purchased property list, property details, property address view on the map, and access to related property information.
04
Payments & documents
Documents, receipts, payment plans, payment progress, and requests related to account statements, payment delays, cheque replacement, and bank transfers.
05
Explore properties
Listed properties, filters, property details, book a viewing, and refer a friend.
06
Notifications
Push notifications, notification settings, and notifications list.
07
Landlord features
Requests to manage a unit, resell a property, or lease a unit.
Need a mobile app for real estate clients?
AI-powered property search
To make property discovery faster and more natural, SolveIt implemented an AI assistant that lets website visitors describe what they are looking for instead of manually selecting filters.
Users can enter requests in English or Arabic, while the assistant asks up to five clarifying questions and creates a structured search request based on offering type, property type, location, budget, currency, residential criteria, and project name when mentioned.
The assistant also adapts to the language of the user’s request. For example, if a visitor starts typing in Arabic while browsing the English version of the website, the conversation continues in Arabic.
If no properties match all criteria, the assistant suggests alternative options, such as adjusting specific parameters or viewing a broader selection.
SolveIt designed the AI search as an extensible foundation, so Capstone Property can further improve the assistant and adapt the experience based on future business plans and client requests.
The result is a scalable and user-friendly search experience that helps users find suitable properties faster and move closer to contacting the agency.
Key Features
Website
Client app
01
CMS-based content management
Property collections, Arabic translations, landing pages, contact information, careers, team members, and newsletter submissions managed through Strapi CMS.
02
Property discovery
Listed properties, property detail pages, featured properties, and similar property recommendations.
03
AI-powered search
Free-text AI assistant for property search in English and Arabic, with clarifying questions and automatic property results generation.
04
Inquiry forms
General enquiry, report a repair, list your property, book a viewing, register your interest, newsletter subscription, and job application forms.
05
Service pages
Consultancy and valuation, property management, property leasing, and project sales management.
06
Project landing pages
Campaign pages for promoting specific real estate projects.
07
Analytics integrations
UTM fields, Google Analytics, Google Ads, Snapchat Pixel, TikTok Pixel, and Facebook Pixel.
08
Localization
English and Arabic content support.
UI/UX Design
The UI/UX approach focused on clarity, trust, and easy navigation across both the public website and mobile client app.
For the website, the goal was to create a modern real estate experience where users could browse property listings, use AI-powered search, open property details, submit inquiries, and interact with project pages without unnecessary friction.
For the mobile app, the UX was built around post-purchase service and client engagement. Existing clients needed quick access to property details, documents, payment plans, receipts, notifications, service requests, and contact options.
The design also had to support bilingual content, mobile-friendly layouts, and a smooth experience across different user scenarios – from first-time website visitors to returning clients managing property-related information.
