Natural Health Case Study

About the project

Natural Health is a manufacturer and online store of eco-products with worldwide delivery and a built-in loyalty program. Users can place and pay orders directly from the application, receive cashback, invite friends and track their statistics.

Client tasks

Increase online store sales by creating a mobile application for customers
Attract new customers and retain the existing ones thanks to the built-in loyalty program
Give customers from Europe, the CIS, and Asia the ability to place orders and pay them thanks to 6 language versions (English, Russian, Chinese, Uzbek, Kazakh, Arabic)

User Flow

Design

Creation of wireframes for iOS and Android
Animation of item adding to the cart and removing from it
Creation of icons and illustrations for empty screen and notifications
Creation of a design system

Main functions

In-app order placing and payments (using a bank card, Apple/Samsung/Google Pay, as well as weChat integration)
PIN code and Face/Touch ID to protect users’ personal information
Purchase history, statistics, and balance in the user’s account
Loyalty program
Flexible configuration of push notifications. The user chooses their desired types of notifications: about news, accruals, or invited users’ registration

Loyalty system

Inviting friends using referral links and QR codes
Tracking the user’s achievements in the referral system and cashback accrual for in-app purchases
Dashboard with information about cashback and achievements of invited friends

admin panel

Adding products and categories with descriptions in six languages
Managing hot offers with the ability to set a countdown for promotions and the number of available goods
Adding products to the “Bestsellers” category
Sending custom push notifications to users or groups of users

results

Only 3 months after the start of development, we released an MVP version of the application in Russian and English. Thanks to the MVP, users were able to place and pay orders, as well as earn cashback. This allowed the client to increase store sales and start making money with the app without waiting until the end of its development.

During further development, our team integrated the client’s ERP and CRM systems into the project so that the product would bring maximum business value.