The client is a large chain of children's goods stores. The high popularity of the chain pushed the need for custom mobile app development so that the range of more than 5,000 children's goods was at hand at any time.
The team was faced with the task of developing native mobile apps for iOS and Android, integrating them with the client’s backend. The application was meant to include all the functions of an e-commerce store: a search with customizable filters, a catalog, a shopping cart, and built-in payment services. It was necessary to combine all the components that provide customers with a full user experience, given the heavy load on the application: it was expected to reach 50,000 users simultaneously.
The mobile app with a full set of online store functions had to manage a heavy load and process many operations simultaneously. This required sufficient experience in mobile development and building complex application architecture from the team. Placing and processing orders, money transactions, tracking goods — all these operations must be conducted continuously on many devices.
By integrating the application with the existing backend, the team was able to achieve these goals and create a fast and user-friendly mobile app.
The online store app’s traffic exceeded the client’s expectations: the number of online users has reached 80,000, and the app has been installed over 1.5 million times.
The application allowed users to save more thanks to the loyalty program. They are notified about all promotions and discounts and can receive personalized offers by specifying information about their child.
The client optimized the processes thanks to electronic loyalty cards and saved on the issue of physical cards. Thanks to the loyalty program and live information on discounts, customers return to the online store, increasing the client's profit: in the first month, over 100K purchases have been made through the mobile app.