First of all, we analyzed the market and current solutions to develop the best concept.
The client told us his preferences, his thoughts on the interface and the design of the future application. Then, after discussion research results with the client, we made the final project decision. We came up with an idea to associate a small bird – a cuckoo – with the app. Since our client is from France, the cuckoo is "Coucou" in French, and since the application about cargo services, the word "van" was also added.
These ideas were the basis for our team to continue working on the application.