for Family Dental Center
About the client
Family Dental Center has already worked with our company on the project of mobile app development for iOS and Android devices. After a successful collaboration, our client decided to redesign the site with a referral to the existing target audience and attracting foreign patients. It was important to show the clinic on the site, to build a competent architecture for easier interaction with the site as well.
The main goals
To redesign an outdated website, optimizing and simplifying user interactions with the website content. It was a top priority to provide users with a clear architecture with thoughtfully structured information. Besides, it was important to work out the new system of the call-to-action elements to boost the site conversions.
New website architecture
Since the website creation in early 2011 a lot of different information was added to the site.
The logic and structure of the pages were lost due to the desire to provide useful content. That’s why it was
necessary to think through the structure of website architecture from scratch so the user could easily find the
right information even if he visits the dental center website for the first time.
It was important to preserve the unique individuality of the dental center. During the creation of
new website design, it was decided to show the clinic’s doctors and the organization of the clinic from inside as
much as possible. We chose to use branded colors: white and orange for a better perception of the integrity of the
clinic and the site.
Particular attention was paid to lead collection elements. We worked out several “collection”
options for different types of content and pages. In addition, we developed unique forms and buttons, reflecting
the page tone, so the site visitor can leave contact information.
Client's website analytics show the majority of their traffic comes from mobile devices. That’s why
special attention was paid to the development of the site’s mobile version. It was especially necessary to think
over the menu view on a mobile device as it has many subsections and our client would like to present them all
for more information.
Dentists personal profiles
Trust is one of the most important clients retention features in the dentistry. Together with the MedExpert team, we worked out each dentist's personal profile on the site. This profile contains portfolio items with examples of previous works, customer reviews and the ability to schedule consultation or treatment with this particular specialist.
Real photos instead of stock images
Usually, healthcare industry sites are visualized by images from photo stocks. In our project, we used only real clinic photos and photos of the clinic's staff to ensure the additional level of their client's trust.
As the website is one of the main touchpoints with the potential clients, it was necessary to pay attention to lead collection elements. Our team worked out several “collection” options for different types of content and pages to make each form be unique, not be duplicated on the pages, and fit the page content.
Treatment price calculator
During reworking the “Services” page, we decided to implement an online calculator. A user has the ability to highlight directly on the site one or more teeth that need to be cured to immediately get the approximate price for its treatment.
Since some of the pages generate traffic through content marketing, we decided to create several advertising banners to “push” website visitors to schedule an appointment or learn more about the clinic's dental services.
Landing pages for foreign clients
Dental tourism is now becoming increasingly popular. That’s why we worked out landing page for foreigners with detailed info about all the advantages of such interaction. Besides the graphs showing how much a client can cut the costs on dental treatment, we developed pages with different important info about accommodation, transportation, and cultural stuff.
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